National Women’s Fair: An Immersion into the World of Argan

The National Women’s Fair: Three Days Dedicated to Beauty and Wellness

For three days, women were at the heart of a showcase featuring some of the most renowned cosmetics, the latest diet and food products, and bold fashion offerings. A true Ali Baba’s cave where visitors could stroll from one discovery to another, surrounded by colorful booths and tempting displays. The event was the National Women’s Fair, held at the Palais des Congrès in Montreal from March 17 to 19, 2017. Some 300 exhibitors came to showcase the latest fashion trends, as well as lingerie and luxury accessories.

Beauty and wellness were also at the heart of the exhibition, giving exhibitors the opportunity to showcase different aspects of alternative medicine, vitamin supplements, cosmetic procedures, massage therapy, as well as food and nutrition. Fitness, travel, and leisure were also part of the women-focused event, while relaxation activities provided visitors with moments of well-deserved downtime. The exhibition featured golf and health clubs, sporting adventures, and spas.

A Product That’s Making Waves

Moroccan exhibitors were also present, and their booths stood out for the quality of their products. At the forefront was a woman with extensive experience in cosmetics, pharmaceutical products, and beauty care: Nezha Enkila, founder of the Naturel Argania line, a 100% Moroccan brand based on certified organic argan oil, for which she holds exclusive rights, both for culinary and cosmetic products. The range includes massage oils, self-formulated waxing products, skin creams, hair oils, exfoliators, and gels, all presented in elegant and highly attractive bottles and jars. Having marketed her products online for only a few months, the exhibitor was preparing to open her first boutique in downtown Quebec, her city of residence. She chose the fair as an opportunity to introduce her products, which would soon be available in Montreal.

The Oxygen Facial Treatment, a Highly Sought-After Experience

And our exhibitor’s expertise went far beyond simply displaying her products. She also offered visitors a complimentary treatment that attracted considerable attention. It was the Natural Argania oxygen treatment, performed in several stages and providing a wonderful feeling of lightness, cleanliness, and relaxation, thanks to the exhibitor’s expert touch. The treatment combines the benefits of oxygen for the skin with the well-known properties of rose water, using a technique she developed herself. She recommends it for people with sensitive or problematic skin, including those experiencing redness, eczema, or allergies. For Nezha, quality remains the priority in order to build customer loyalty and maintain credibility. She also promotes a meaningful cause: through the sale of argan-based products, she helps provide financial support to the Moroccan cooperatives that produce this precious oil.

An Address to Remember and an Initiative Worth Supporting…